Brand Identity,  Graphic Design,  Art Direction,   

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3rd inc,

ASOBI SYSTEM,

USA TAKUMA

The first collection is based on the theme of

“90’s Future x Street x Rock,”

and comprises T-shirts with reflective prints on the graphic elements, sweatpants, tote bags, AirPod cases, and other everyday items. The brand’s symbolic inverted logo, which is a mirror with a black and white background, is prominently featured on these items.

The logo is designed to appear upside-down when viewed through a mirror, adding a playful element of surprise.