Look and Feel for Motion Graphics,  Illustrations,  Video Production,  Photograph,  Art Direction,  

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JETRO MEXICO, Encounter Japan, Estudio Chirica

The aspects of look and feel in motion graphics include elements such as color, shape, layout, typeface, and others. These elements are used to create a cohesive and visually appealing presentation.

What kind of worldview do you want the viewer to feel?

The atmosphere and composition of elements such as fonts, color, illustrations, icons, brightness, and shading all contribute to the overall impression that the viewer receives from the motion graphics. When used in combination, these elements can create a desired mood or tone and help convey the message or theme of the motion graphics.

The main objective of this project is to inform and educate the presidents and executives of small and medium-sized companies in Japan about the untapped potential and diverse opportunities that Mexico has to offer. The presentation aims to highlight the various markets, possibilities, abundance, and diversity that are not yet known in Japan. By showcasing the appeal of these markets in Mexico City, the goal is to create interest and desire in doing business in Mexico and to provide them with the opportunity to take action.

By introducing the unexpectedness and uniqueness of Mexico through video, the program also aims to provide viewers with an impactful and memorable experience. The goal is to make Japanese viewers feel more familiar with Mexico and to generate interest in exploring the potential business opportunities that Mexico has to offer.